Finding the perfect pair of jeans can be the most challenging part of a women's wardrobe to complete. Do you find yourself with a muffin top? Are you terrified of bending over and exposing a whale tail? Do your jeans gape in the back? Do you worry about saddle bags or flat butt? Do you look for a pair of jeans to accommodate your specific body type? If you answered yes to any of these questions, then the award-winning Zafu.com may be the site for you.
According to Zafu, the average woman takes 14 pairs of jeans into a fitting room before making a purchase, but a trip to Zafu.com can speed the quest for the perfect pair. Women visiting the site spend just two minutes answering 11 questions about their fit issues with jeans, body shape, style preferences, and size - no tape measure needed.
Zafu then offers up its recommendations on which jeans are likely to fit the user best. Customers rave about the experience. While online return rates at some retailers run as high as 50 percent, Zafu boasts a remarkable 94 percent satisfaction rate on its recommendations. Zafu can match users to over 90 U.S. denim brands and 300 different jeans. These brands include: 7 For All Mankind, Citizens of Humanity, Hudson, True Religion, Lucky, Baby Phat, JLO by Jennifer Lopez, and Paper Denim and Cloth. They also recommend jeans from top chain retailers including: Gap, Old Navy, Banana Republic, American Eagle, and Polo. Once Zafu makes its recommendations, the customer can click on a pair and can read a detailed description, extensive reviews of the fit, and see multiple views. If the customer would like to purchase any of the jeans presented, Zafu forwards them to the appropriate online retailer.
The software draws on the six years of comprehensive fit research and algorithm development, combined with the wealth of knowledge they acquired from assessing and photographing women trying on hundreds of pairs of jeans.
Zafu.com was launched in 2006 to high acclaim, ranking third on TIME magazine's Top Ten Websites of the Year. The wealth of information available through the site far surpasses the information available from a typical sales associate in a brick-and-mortar store. CEO Robert Holloway and team utilized their custom fit software to design a Web site to help women find the perfect pair of jeans. "Shopping online is not just about finding products - it's about finding products that are right for each customer," says Holloway.
In addition to recommending great jeans, Zafu is also a source of the latest fashion news and trends. The "Deep in Denim" section of the Web site features a Fit Guide, Style Scoop, Fresh Laundry, and Denim Blog. It also includes an "Ask a Friend" feature, where visitors can send out pre-designed e-mails to friends to ask their opinions about a pair of jeans.
The feature tries to replicate the advice you would get on a mall trip with a friend. It also helps the firm enlist its customers to spread the word about the site. Zafu enters each "Ask a Friend" user into a monthly drawing for a free pair of jeans. Take a few minutes to log onto Zafu.com and create a profile; it's a free and convenient way to guaranteed shopping success.
